Crypto Currency Cognizance: A New Entrant in Financial Heaven


  • Sarwat Liaqut Iqra University
  • Ammar Siddiqui University of Witwatersrand, Johannesburg, South Africa



Cryptocurrencies, behavioral intention, Perceived Risk, Financial literacy, facilitating conditions


Cryptocurrency used an online ledger with highly strong cryptography to secure online transactions. There are multiple cryptocurrencies traded publically that imparts an important role on the behavioral intention of users. The disruption in the economy of the world has provided some opportunities for the development of virtual money or cryptocurrencies so that financial crises of individuals can be removed. The study adapted Theory of Acceptance Model (TAM) that explains the factor that effect behavioral intention of the users of cryptocurrency. The data was collected through survey questionnaire from 177 participants to measure the impact of cryptocurrency on the behavioral intention of users. The findings of this study revealed that multiple factors such as social influence, facilitating conditions, financial literacy, and perceived risk of cryptocurrency imparts an important role on the behavioral intention of individuals to use cryptocurrencies. Moreover the findings will propose numerous methods to function with a greater chance of success in the block chain-related services and cryptocurrencies markets.


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